Take a look at the latest in AdMob
The secret is out! You have had a glimpse of AdMob, fully redesigned with you in mind. From in-depth analysis to a simpler user experience, AdMob is here, ready to help take your business one step deeper into data and insights. In case you missed any of our sessions at I/O, we have you covered here with all the details.
The new, sleek design of AdMob with easier navigation makes app-level analysis faster than ever before. Intuitive dashboards give you a quick glance of performance with the most meaningful metrics surfaced. If you’re new to AdMob, simpler onboarding can help you get started with ease.
Google Analytics for Firebase
Creating a customised monetisation strategy for different audiences just got easier. See the lifetime value of your users with AdMob and Firebase, connected to give you new insight into how users engage with your app.
AdMob Mediation has always served to make you more ad revenue across networks. For added simplicity, we’ve introduced mediation groups. Just create one group and assign to various ad units in different countries: it’s that seamless.
"Lifetime Value has always been the premium metric for our games that rely on in-app purchases for revenue. With the integration of AdMob and Firebase, we can know the exact LTV of users for our ad-based games as well. With this data we can build more targeted marketing strategies for all of our games, especially when entering new countries, rather than depending on viral factors.”
Ho Viet Lam
CEO of Senspark, makers of Gold Miner and Shoot Dinosaur Eggs
Sridhar Ramaswamy, Sissie Hsiao, Pali Bhat
Mai Lowe, Ed Weng
Rob Aikins, Belinda Langner, David Mitby
Thank you for tuning in to I/O! We look forward to seeing you again next year.Get Started with AdMob