The App Developer Business KitLearn how to grow your app idea into a successful business.
From an idea to anaAppUnderstand the principles for success, and hear advice from some of the world’s top app developers.
GrowthAttract more users, expand into more markets and use analytics to improve your app.
Thinking BigHow to go from one great app to a portfolio of great apps, and important considerations for expanding your business.
Nine TipsQuick tips to help you shape your app project.
IntroductionHow do you turn your passion for app development into a serious business?
The App Developer Business Kit by AdMob is here to help.
You've got a brilliant idea for an app that strikes when you least expect it! Fast
forward two months and your app is built, it works and all your friends have tested
it (but you’ve told only a handful of work colleagues about it). You release it but
you’re not quite sure what to do next.
The Business Kit is a guide for entrepreneurial developers to turn their app into a successful business. It has four sections packed with tips and advice from developers and industry leaders.
Understand the principles for success, and hear advice from some of the world’s top app developers.
Attract more users, expand into more markets and use analytics to improve your app.
How to go from one great app to a portfolio of great apps, and important considerations for expanding your business.
Nine tips to help you become a more successful developer.
Why apps, why now?Annual global revenue for apps is
forecast to climb to US$75BN by 2017.  What’s driving this enormous
growth? Three important trends:
- The appetite for smartphones is immense. Sales of smartphones surpassed sales of feature phones in the middle of 2013 for the first time, and in major economies such as the US, smartphone penetration reaches 75% in 2014. Sales of smartphones to end users totalled 1.2 billion units in 2014, up 28.4 percent from 2013 and represented two-thirds of global mobile phone sales. 
- People are spending more time on mobile devices. Mobile is becoming the most popular way to get online, exceeding time spent using desktop computers. In the US, people spend on average 43 hours a month on a smartphone using apps or browsing web during the second quarter of 2014, a 34% increase year over year.
- Users love apps. Time spent on mobile apps increased by 52% year over year in June 2014. Mobile app download worldwide is forecast to reach more than 260 billion in 2017.
With the right approach, you can build a sustainable app business with plenty of rewards. We wish you every success with your venture.
How to use the Business Kit Content in The App Developer Business Kit mirrors the growth of an app developer's business. Read the chapter that reflects the challenges that you face today, then come back to the Business Kit for more advice as your business moves forwards.
We also provide a downloadable PDF version of the entire Business Kit. Feel free to download now and read it later, or share it with your friends and colleagues.
Continue reading to the next section: From an idea to an app.