Smart Shopping campaigns

Today’s shoppers are always on, shopping across platforms and devices, online and offline, seamlessly. Smart Shopping campaigns help you put your products in front of the shoppers who are looking for what you offer on Google—whether they’re at home, on mobile, or in the store. The best part? You only pay when they click.

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Here's what you can do with Smart Shopping campaigns

Broaden your reach

With Smart Shopping campaigns, products are eligible to show up across all of Google's properties and reach users wherever, and whenever, they're searching or consuming content.

Drive traffic and sales

With Google’s Shopping campaigns, we’ll help more customers find your products—online and in store.

Uncover insights and trends

Want to know what sells? We’ll help you drill down and figure out what’s performing and what isn’t. Also, get competitive insights to help strengthen your offering.

Show your ads to hundreds of millions of potential customers on Google surfaces each day


People search for what they want. Smart Shopping campaigns will put your products in front of shoppers looking for what you sell on Google. The best part? You won’t pay unless you get results.

Google Display Network

Connect with shoppers before they even start searching for what you offer, like when they’re browsing their favorite blogs, using mobile devices and apps, or browsing millions of partnering websites, videos, and apps across the Internet.

Surface your products on even more Google properties


Over 40% of global shoppers say they have purchased products they discovered on YouTube. Whether it’s tagging along on shopping trips with influencers or searching for reviews, reach shoppers when they’re watching videos about products.


More than a billion active users come to Gmail every month. Show your products to potential customers wherever they’re consuming content–that includes right in their inbox.

Success Story

Sportline increases conversion value by 227% with Smart Shopping campaigns

Sportline, one of Argentina's leading sporting goods retailers, used Google’s Smart Shopping campaign to increase conversion value and return-on-ad-spend.


increased conversion value


return-on-ad-spend (ROAS)

Culture Kings promo in NewYork
Smart Shopping campaigns helped us deliver results without increasing our workflow, which has let us focus on finding new ways to keep growing our business.” —Evelyn Feler, Director, Sportline

Let’s create your first Smart Shopping campaign


Claim your website

Create a Merchant Center account, then claim and verify your website to get started.


Upload your products

Once you’re set up on Merchant Center, upload your product data so shoppers can see your product details, like the product image, price and availability.


Create your campaign

Link your Google Merchant Center and Google Ads accounts. Set up conversion tracking and a remarketing list to start your first Smart Shopping campaign.